In what looked like the peak of the 150th anniversary celebration of the Heineken brand, management of Nigerian Breweries have unveiled the limited edition of the brand with ‘Chairman’ inscription to reflect the way the brand is being referred to locally.
The Managing Director and CEO of Nigerian Breweries, Hans Essaadi, had earlier announced at a media parley in Lagos, that the presence of Heineken’s parent company in Africa represents a profound commitment to the continent. He pointed out that the launch of the ‘Chairman’ bottles at the Heineken Lagos Fashion Week was a remarkable demonstration of this commitment as Heineken continues to embrace and empower communities across the continent.
Senior Brand Manager, Heineken, Nigerian Breweries Plc, Kola Akintimehin, said:
“As we unveil these ‘Chairman’ bottles, we’re not just celebrating our 150-year legacy; we’re embracing the future of Heineken in Nigeria. It’s a tribute to our consumers, our partners, and our incredible journey in this remarkable country. With these bottles, we’re not just sharing a drink; we’re sharing a story, a tradition, and a promise to continue creating gezelligheid – a truly exceptional experience for our valued Nigerian consumers.”
