Following its sponsorship of Team Nigeria at the Olympic Games Tokyo 2020, leading malt drink, Amstel Malta Ultra has further strengthened its position as a firm supporter of sports in the country with its sponsorship of the 8th Okpekpe 10km International Road Race which took place in Benin City, Edo State on Saturday, May 28, 2022.
The premium beverage brand’s sponsorship of the thrilling road race is part of its commitment to initiating quality interactions and inspiring healthier communities through sporting activities in Nigeria.
During the event, Amstel Malta Ultra, presented as the Official Malt Drink of the Race, provided much-needed vitality and motivation for scores of athletes from across the continent who competed to earn a share in the N60million cash reward for top performers.
Amstel Malta Ultra Brand Manager, Tobiloba Obawede said, “It is an honour to once again serve as the official beverage for this auspicious event, and it is our joy to see people in the host communities come out in numbers to show that they care about their fitness and general wellbeing by participating in the race.
“We have been intentional in championing healthy living among the people and we are encouraged by participants’ trust in the message we propagate. Amstel Malta Ultra is committed to sponsoring even more local and international sporting competitions whilst providing the required vitality to build healthier communities.”
Conceptualised to promote long-distance endurance-related races for athletes, the Okpekpe International 10km Road Race is a brainchild of Pamodzi Sports Marketing in collaboration with the Athletics Federation of Nigeria (AFN).
Since its launch in 2020, Amstel Malta Ultra has achieved acclaimed recognition among consumers as a drink for health-conscious individuals and fitness enthusiasts. The beverage brand’s ‘no added sugar’ feature makes it the choice drink for athletes and people in the sports industry.
With its sponsorship of the 8th Okpekpe International 10km Road Race and its previous editions, Amstel Malta Ultra reiterates its commitment to reviving healthy lifestyle activities, uniting Nigerians through sports, and empowering athletes with premium vitality.
