Credit Direct Pivots to Digital Finance, Expands Offerings
CHIGOZIE AMADI
Credit Direct, has announced that it has repositioned itself as a fully digital finance powerhouse, unveiling a suite of fintech solutions aimed at redefining access to credit, payments, and wealth creation.
Having operated primarily as a consumer lender for 18 years, the firm is now leveraging technology to provide a seamless financial ecosystem for individuals, businesses, and merchants.
Managing Director and CEO of Credit Direct, Chukwuma Nwanze, said: “Today isn’t just about launching products. It’s about telling a bigger story of transformation, intent, and market leadership. We are a digital-first, capital-efficient, and purpose-driven finance company. We’ve built one of the most efficient financial platforms in the country, delivering over N90 billion in cumulative profits, achieving a return on equity above 80 per cent, and maintaining one of the lowest NPL ratios in the industry. All this without a primary capital raise in over fifteen years.”
“We didn’t just build tech; we rewired the way we operate. We digitized our operations, embedded finance into ecosystems, payrolls, supply chains, and merchant platforms, deployed AI in our contact center, built internal engines for fraud detection, credit decision making, and automated collections. While others pursued growth at any cost, we built with intention. While inflation soared, we raised the bar on efficiency. While others struggled to sustain profitability, we’ve posted profits for 17 years straight.”
The company’s digital transformation has reduced loan processing time from an average of 8 hours to under 5 minutes, while staff productivity has doubled and employee net promoter scores have increased from 32 to 75.
On his part, the Chief Product Officer at Credit Direct, Nifemi Oluboyede, said, “Credit Direct Mobile App is not just another app. It was built with everyone’s real financial lifestyle in mind. Just by keeping money in it, you earn daily interest, no minimums, no lock-ins, no extra steps.
“That means even when you are not investing yet, your money is already working for you quietly, consistently, in the background. We’re building a platform you’ll want to open every time there’s a money decision to be made, whether it’s sending, investing, or getting credit.”
