FG Says Support for Advertising Reforms Will Drive Media Investments
CHIGOZIE AMADI
The federal government has urged advertising practitioners to use their platforms to support the reforms being implemented by President Tinubu to ensure greater transparency and encourage more investments in media and communication.
Minister of Information and National Orientation, Mohammed Idris affirmed this yesterday at the 2024 National Advertising Conference held in Abuja.
He stated that advertising practitioners support for these reforms will enable a more conducive environment for the advertising sector, noting that by aligning with this vision, advertisers will be contributing to a vibrant ecosystem that benefits both the industry and the country.
Idris said that through creative and strategic messaging, advertisers have the power to not only reach audiences but to inspire confidence in the progress being made.
The minister urged practitioners to see the conference as an opportunity to share ideas, build partnerships, and lay the foundation for a resilient and forward-looking advertising industry that can ensure that Nigeria remains at the forefront of an evolving landscape, a beacon of creativity, cultural richness, and technological progress.
He described the conference as a gathering that brings together the very best minds and most innovative players in the Nigerian advertising landscape, saying the theme for this year’s conference, “Navigating the Shifts: Technology, Culture and New Business Models,” could not be more timely or relevant.
“As we meet here in 2024, the industry is evolving unprecedentedly. Technology, the rise of new business models, and shifts in cultural norms are reshaping how we engage, persuade, and inspire audiences. This new era of advertising calls for adaptability, creativity, and a clear-eyed view of the opportunities and challenges that lie ahead.
“Firstly, let’s acknowledge the profound impact of technology on our industry. Digitalization has revolutionized advertising, allowing for personalization, real-time engagement, and greater accountability through analytics.
“Social media, artificial intelligence, and big data have created channels for brands to reach audiences in more meaningful and relevant ways than ever before,” Idris said.
