The Advertising Regulatory Council of Nigeria (ARCON) on Tuesday, said it will commence the enforcement of sanctions on unapproved adverts on secondary digital media platforms.
Olalekan Fadolapo, the director-general of ARCON, said this while delivering an address at an interactive session with key stakeholders in the digital media space on Tuesday in Lagos.
The theme of the session was: “Business of Advertising in the Digital Space; The Regulatory Aspect.”
The council’s director general said the interactive session became necessary to deepen the knowledge of the laws governing advertising in the country to drive inclusivity.
“Any commercial or advertisement done on the secondary digital media space that is not vetted before exposure by ARCON will be sanctioned by the provisions of the law,” he said.
“Content producers, bloggers, skit makers need to choose between eight hours, 16 hours and 10 working days to submit their content to ARCON for vetting and approval before exposure to the general public.
“The enforcement became imperative due to the dangers, health risks, falsehood and nudity portrayed by some of the contents uploaded on the secondary digital media space.”
Fadolapo said that ARCON would not tolerate adverts on digital media platforms where models make use of military, police, paramilitary and NYSC uniforms.
He added that only obituary and vacancies on digital platforms were exempted from the rule.
Fadolapo further noted that the council was in dialogue with key stakeholders in the primary and secondary digital space to deepen the understanding of the new advertising law 2022 and its ramifications.
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