…Rite Foods’ energy drink invites consumers to express themselves through rap, dance, and exciting consumer activations
Fela Anikulapo-Kuti never followed the crowd. He forged his own path, challenged convention, and used music to give a voice to ideas that could not be ignored. At Felabration 2026, that spirit of originality and fearless self-expression finds a new outlet as Fearless Energy Drink returns to the festival, putting emerging talent and consumers at the heart of the experience.
Fearless Energy Drink, a brand of Rite Foods Limited, is back as the energy drink for Felabration 2026, taking place from October 12 to 18 at the New Afrika Shrine in Ikeja, Lagos. With this year’s theme, “Who Are You?”, the festival celebrates the individuality, creativity, and bold expression that defined Fela’s life and continue to influence Nigerian music and culture.
The theme captures the spirit of self-expression and individuality that Fela championed and that Fearless Energy Drink continues to celebrate, encouraging people to embrace their uniqueness, express themselves boldly, and stand out without fear.
For Fearless, the festival is more than a gathering to celebrate a music legend. It is an opportunity to give people a platform to express themselves, showcase their abilities, and enjoy the excitement of live entertainment.
The brand will bring this promise to life through two talent-focused activations. On Tuesday, October 13, the Fearless Rap Challenge will invite aspiring rappers to take the microphone, demonstrate their lyrical skills, and compete for rewards. The excitement continues on Friday, October 16, with the Fearless Dance Challenge, allowing dancers to bring their signature moves to the floor. Both activations will feature consumer rewards, building excitement towards the festival’s grand finale on Sunday, October 18.
Speaking on the sponsorship, Adeniyi Aderuku, Brand Manager, Fearless Energy Drink, said the brand’s participation reflects its commitment to celebrating young Nigerians’ creativity and individuality.
“Fela challenged people to think differently, speak boldly, and stand for what they believe in. At Felabration, Fearless is creating opportunities for people to express themselves, showcase their talent, and be part of an experience that celebrates originality. It is about giving people the confidence and platform to show the world who they are,” Aderuku said.
Fearless Energy Drink’s return builds on its growing association with Felabration. In 2021, the brand presented a posthumous award to Fela at the Afrika Shrine in recognition of his courage, originality and contribution to African music. In 2025, Fearless Energy was the festival’s exclusive energy drink sponsor with its “Shakara, No Fear” campaign, featuring talent challenges that brought emerging performers into the spotlight.
The 2026 edition will once again bring together established artistes, rising performers and music lovers to celebrate Afrobeat and its enduring cultural influence. The line-up includes Femi Kuti and The Positive Force, Made Kuti, and Seun Kuti and Egypt 80, among other performers.
For Rite Foods Limited, the sponsorship reflects the company’s continued investment in platforms that connect its brands with consumers through music, entertainment and shared cultural experiences. Its portfolio includes Fearless Energy Drink, Bigi Carbonated Soft Drinks, Bigi Premium Drinking Water, Sosa Fruit Drink, a range of sausage products and the recently introduced LIDA Malt.
As Felabration celebrates the enduring influence of a man who dared to be different, Fearless is inviting a new generation to find its voice, own its individuality and take centre stage. With rap, dance, and consumer rewards adding to the excitement, consumers have even more reasons to join the celebration and show the world who they are!
