Following its mission towards making financial services easy and accessible to customers, Fidelity Bank Plc Friday in Lagos, launched a ‘Pay Yourself’ product for customers whose salaries are domiciled in the bank.
This is even as the bank noted that the product will ensure convenience to customers and enable them be in control of their finances.
Fidelity Bank has been going through digital transformation, targetted at better service delivery customers and ‘Pay Yourself ‘ Product is part of it.
Speaking at the virtual launch of the product, Fidelity Bank Chief Technology Officer, Mr. Christopher Onyeneke said the ‘Pay Yourself’ product will enable customers to have control of their salaries from day one.
He said, “some of the benefits we get from it is being in control of our finances. I can determine when I receive my salary, from the midnight of the day the salary is due till any time of the month when I need it, I can take it.
According to him, Fidelity Bank has been using this product for its staff members for about 11 months and decided to extend it to customers due to positive feedback.
He said, “With Pay Yourself, you are able to decide when you receive your salary via USSD between the ‘official’ payday and the last day of the month.
“We understand that salary payment brings about anticipation and the thought of being in control of when your salary is paid, so that brings us to how we got here. The product affords convenience because it is fully automated, thereby eliminating manual processes in salary payments.
“Anybody could complete the process using a USSD code via their mobile phones. It also gives time for people to focus to do more strategic things because it removes the manual part from the Human Resources team.
“It also gives time for people to focus, to do more strategic thing because it removes the manual part from the Human Resource team. It gives better insight into other products and service extension,” he said.
While giving the four steps to register under the product, Fidelity Bank Programme Manager, Digital Transformation, Mr. Oluwole Oni said that the first step involved the customer sending a shortcode: “*770*50*400058#, “which takes you to step two where you select your salary account, then step three to confirm your salary payment and step four which requires your USSD pin. After this process, your salary is paid instantly.
“Fidelity Bank is based on customer experience and so the product is ready for customers by taking these four easy steps,” he added.
