The initiative aims to celebrate the dedication, love, and nurturing spirit of mothers while positioning the cooking oil brand as an integral part of mother’s emotional connection.
According to a statement by the company, Golden Terra Oil is a cooking oil that mothers trust to prepare wholesome and delicious meals.
It read in part, “It is a symbol of purity, quality, and health – exactly reflecting the values that a mother wants to provide for her family. The choice of Golden Terra Oil isn’t merely about taste or functionality; it’s about ensuring that every meal prepared is infused with the same love and care that mothers naturally pour into their cooking.
“Deployed across different communication channels, the campaign’s television commercial opens with a mother pouring Golden Terra Soya Oil with love into a sizzling pan, infusing every droplet with affection and warmth. With each stir and simmer, she crafts moments that linger in the heart, reminding us of comfort, joy, and the purest form of love that comes with mom and the meals she always cooks for the family.”
According to the Chief Marketing Officer, TGI Group, Probal Bhattacharya, the “Pour Pure Love” campaign pays tribute to the heartwarming magic that happens in every kitchen, with the care, love and affection that mothers pour into every dish.
“Through the ‘Pour Pure Love’ campaign, Golden Terra Oil salutes every mom in the world for the warm tasty meals that fill our hearts and souls every day with the love they pour selflessly into our lives,” he said.
